Many younger people perceive a barbershop as a hair cutting place that caters primarily to older men. Overcoming this perception can be difficult for the barbershop owner, but it's not impossible. Re-evaluating the services you offer and then marketing your business in the right avenues could help you attract a younger segment to your current clientele. Here are three services to consider.
Do You Offer Shaves?
A traditional straight razor shave has many benefits. A straight razor with its single blade will provide the closest shave possible. This can be a huge advantage for the man whose beard grows in thick and who ends up with a 5 o'clock shadow before his workday is even done when he uses a disposable razor. A traditional straight razor will also provide the most precise shave, which can be useful for maneuvering around a man's mustache, sideburns, and beard.
Another big benefit of a traditional straight razor shave is the single blade causes less irritation than razors with multiple blades. This is a huge advantage to men with sensitive skin or those who are prone to ingrown hairs and the painful bumps and unsightly appearance they bring.
When the shave is begun with a series of relaxing hot towels to open the pores and prepare the hair follicles and then followed up during the aftercare with the application of some astringent aftershave balm, a man's skin won't be in danger of ingrown hairs.
Do You Offer Nail Treatments?
Manicures and pedicures aren't just for women. A lot of men don't have the first clue on how to care for their nails. They may not want their fingernails painted, but the majority want their nails to be clean and clipped. They also don't want ragged and ripped cuticles, which can be painful, especially if they bleed.
Caring for the toenails can be difficult even for women. This is especially true for those who are overweight or have a bit of the belly that gets in the way. Offering manicures, pedicures, and treatments for cracked nails or dry skin is a service many men might partake in if their barbershop offered it.
Do You Offer Waxing Services?
Many men, young and old, have eyebrows that are horribly out of control. Either they have a unibrow or their eyebrows seem to never stop growing. As a man ages, that hair suddenly starts sprouting from the ears and nose, as well as from other odd places. Providing waxing services will allow your customers to stay well-groomed men.
For more information on beneficial services to offer, contact a barbershop near you.